Email marketing uses email as a means of communicating a company’s commercial message to a list of addresses. It is usually used to maintain a relationship with existing customers or with the purpose of acquiring new customers. With permission based email marketing, the email is only sent to people who have given consent to receive it. It is hoped that by consenting to receive these emails, recipients will be anticipating its arrival, and will in turn be more interested in the products or services being advertised. In order to send these emails, companies must have received implicit or explicit permission to send them. Explicit permission may be received when someone emails a company or requests a catalog or newsletter, whereas implicit permission can be given simply be querying a product in a search engine.
One method of permission based email marketing used by marketing companies is referred to as the “double opt-in” method. This is when a potential recipient is required to manually confirm their desire to receive the email correspondence by clicking on a link sent via email and entering a unique code. This confirms that the owner of the email address is genuinely interested in receiving the requested information. This is done prior to any information being sent out, therefore ensuring that only those people interested in the company receive th
e email, and most marketers feel that this is a more efficient use of their resources. By having this variety of information stored in their databases, marketing companies can automatically send out promotional materials, with the added advantage of separating
their promotions into specific target markets.
Here is one of the best double opt in Small Business Email Marketing solutions available today.
Email marketing is becoming increasingly popular amongst companies for numerous reasons. The main reason for this is the low cost in comparison to sending out regular mail to people’s home address. Due to this low cost, marketers can afford to send out a substantial amount of this information to a wide range of potential customers. Another advantage of email marketing is that it can be done quickly, so mar
keters can inform recipients of their emails of any promotions they may have occurring, confident in the knowledge that the email will arrive before the promotion ends, something that may not be as likely using regular mail. One advantage specific to email marketing is the fact that marketers can trace whether or not an email has been received and opened, and can even ‘track to basket’ to measure exact returns on investment. However, even if some one ‘opts-in’ to receive an email, there is no guarantee that it will be read, and recipients often confuse permission based email marketing for spam and delete it before even opening it. In fact, some marketing companies have even complained that emails have not been received by users because they are stopped by spam filters.
Whilst email marketing is a highly effective way of reaching out to prospective and existing customers, it is still suffering from the effects generated by spam emails and as a result often go ignored. Permission based email marketing offers a way for marketing companies to reach those people who are genuinely interested in receiving the information. In fact, email marketing is second only to search marketing as the most effective online marketing tactic.
This is a great email marketing solution that allows you to Email 30,000 Prospects Every Month For Life!
Disclaimer: Ordering through the links on this site will help pay for the countless hours spent writing and promoting this website. Thanking you for your support!
Popularity: 14% [?]
Filed under permission based email marketing by .